DCEC’s “Live Room” is Hot With Big Names

Dongfeng Cummins has carried out in-depth product development based on domestic road conditions and customer use environments. The integrated power chain can give full play to the integrated performance of the engine and gearbox, improve product stability, and fully meet the needs of users for efficient operation. The integrated power chain integrates more than ten kinds of driving modes, precisely controls the power and shifting, and the unique automatic start function and creep function can greatly reduce the fatigue of the driver; the engine and the gearbox share the underlying control logic to achieve more Optimum control matching ultimately achieves better power chain performance output; eight lightweight designs plus five fuel-saving black technology blessings fundamentally guarantee low-cost operation.

The “Hurricane Live Challenge” event released on the live broadcast site is another exploration of Dongfeng Cummins’ brand communication mode. Dongfeng Cummins cooperates with dealers to provide users with a comprehensive online experience by optimizing information such as product display, product performance, and product prices. Through online live broadcast promotion, excellent products can use the network and traffic to connect with users, and root the products in the hearts of users.

A successful live broadcast is inseparable from an excellent anchor, but factors such as whether the product itself is high-quality, whether the brand is influential, and brand operations throughout the live broadcast process also have an important impact on the success of the live broadcast. In order to enable the participants of the “Hurricane Live Streaming” event to achieve good results, the rules of this competition are quite sophisticated.

The judging criteria of the live broadcast challenge are evaluated from four aspects: live broadcast ability, sales ability, commodity ability, and regional alliance.

The largest proportion is the live broadcast ability. Through the number of online users in the live broadcast room, the highest number of online users, the average viewing time per person, and the number of likes, you can intuitively feel whether the popularity and traffic brought by this live broadcast are not high. 40% of the total score.

Of course, in addition to live broadcast popularity, sales ability is also an important assessment standard. This is scored from sales ability and product ability, both of which account for 25%. Sales are based on the order information of each model matched by Dongkang; product ability is Test the proficiency of live broadcast personnel in product display and product knowledge.

The last item further strengthens the live broadcast effect through the joint live broadcast of dealers and regional personnel, accounting for 10%.